Ro & Zo

Mission: KITRI

A redesign and bespoke build to show-off the beautiful prints & sustainable fabrics of this premium womenswear brand.

Services

Branding • UX Research • UX Design • Development

Technology

Shopify • Klaviyo • Four Sixty • Gorgias

The Challenge

Captains Log. Earthdate 2022. A ship called Ro & Zo in the fashion galaxy needed help from a crew of tried and tested eCommerce professionals to propel them to bold new heights.

Ro & Zo was founded in 2021 with the vision of creating timeless feminine pieces designed by women, for women. It quickly became a rising star of the industry, operating nationwide and working closely with leading retailers like Selfridges, Next, and John Lewis, who all stock Ro & Zo’s collections. It succeeded in building deep connections with its customers, building a brand that encouraged women to feel confident in everything they wear.

Ro & Zo needed the new site fast. The arrival of a new collection loomed on the horizon, and the launch of the improved store had to coincide. Ro & Zo required a crew with the experience and expertise to deliver a functional site that fit Ro & Zo’s aspirations but promptly.

The Mission

Brave the Skies touched down with a proposal for a seamless new design and build on the Shopify Plus platform. One that better reflected their brand identity, showcased their products and provided a tailored UX built on scalable functionality to meet Ro & Zo’s ambitions. We roadmapped the proposal to meet the launch of the new collection, combining the needs of Ro & Zo but setting a clear plan of how to get there.

Before implementing our solution, we embarked on a discovery mission, diving deep into Ro & Zo’s identities, challenges, potential pain points, and understanding of the user and the user’s journey.

We implemented the site after understanding Ro & Zo’s brand and challenges. The design focused on building the brands’ connection with customers and improving the site’s functionality. We developed a new site typography that better fit the brand direction and offered customers clear messages that were easy to understand. We presented a premium redesign of the site, better fitting with the experience that Ro & Zo products provide, focusing on functionality and creating a seamless user experience.

The launch of the site coincided with the launch of the new collection, so all issues needed to be dealt with immediately and effectively. We optimised site speed to deal with the demand of the new collection so customers would never have to face slow-down as the result of traffic surges with the latest collection launch. With our design and development crews working in harmony, we built a site true to the Ro & Zo brand, functional with UX at its heart — and could be rolled out to coincide with the collection launch.

After

Before

"BTS are by far the nicest team of people I've ever worked with in my 12 years of working in e-Commerce.”

Stephanie Stevens-Wade | Head of Ecommerce | Live Unlimited London and Ro&Zo

The results

Good work, crew. The results were an intergalactic triumph.

In the first year after launch, the conversion rate rocketed by 8%, the average order value soared by 10%, and online orders surged by an astronomical 227%. Conversions were one of many aims of the mission.

Improving UX and brand awareness were also crucial to Ro & Zo. The new typography, improved site speed, and design boasted an increase of 62% in returning customers. We implemented a functional premium site that allows Ro & Zo to do more and offers customers a tailored UX. We’re proud to say that the new site places Ro & Zo as a rising star in the commerce and fashion industries. Mission accomplished.

Total Sales

+217%

Online Store Sessions

+143%

Conversion Rate

+10%

Total Orders

+187%

Average Order Value

+7%

Returning Customer Rate

+62%

* Results of the first year post launch compared with the same time period the previous year. Please note we have also supported Ro & Zo on a growth retainer July 2022.