The Challenge
Captains Log. Earthdate 2022. A ship called Ro & Zo in the fashion galaxy needed help from a crew of tried and tested eCommerce professionals to propel them to bold new heights.
Ro & Zo was founded in 2021 with the vision of creating timeless feminine pieces designed by women, for women. It quickly became a rising star of the industry, operating nationwide and working closely with leading retailers like Selfridges, Next, and John Lewis, who all stock Ro & Zo’s collections. It succeeded in building deep connections with its customers, building a brand that encouraged women to feel confident in everything they wear.