User-Focused Redesign and Custom Store Build Helps Tala Reinforce its Position as a Leading Provider of Sustainable Lighting.
The Challenge
In the deep darkness of digital space, Tala shines bright with their beautiful, sustainable lighting. From mouth-blown, sculptural bulbs to traditional, Edison-style bulbs, Tala specialises in energy-efficient, LED light bulbs for residential and commercial use.
In the deep darkness of digital space, Tala shines bright with their beautiful, sustainable lighting. From mouth-blown, sculptural bulbs to traditional, Edison-style bulbs, Tala specialises in energy-efficient, LED light bulbs for residential and commercial use.
However, while navigating a refresh of their visual identity, Tala found themselves being held back by an outdated and difficult to manage ecommerce store. They needed a new look… a new store that would help them achieve key objectives including: enhancing conversion rates, refining the customer journey, optimising for mobile devices, improving site speed, and implementing B2B functionality. Their Magento II store was flickering, a faint glimmer holding back their blazing potential. The light fading fast, who could help them replatform and rebrand in time for peak?
Enter Brave the Skies. We beamed down a proposal: a full migration from Tala’s legacy Magento II store, onto a fully custom Shopify Plus store, with international expansion stores to cater for their international trade. The challenge set, Brave The Skies embarked on a transformative journey to elevate Tala Lighting's online shopping experience and reinforce its position as a leader in sustainable lighting innovation.