In the deep darkness of digital space, Tala shines bright with their beautiful, sustainable lighting. From mouth-blown, sculptural bulbs to traditional, Edison-style bulbs, Tala specialises in energy-efficient, LED light bulbs for residential and commercial use.
In the deep darkness of digital space, Tala shines bright with their beautiful, sustainable lighting. From mouth-blown, sculptural bulbs to traditional, Edison-style bulbs, Tala specialises in energy-efficient, LED light bulbs for residential and commercial use. However, while navigating a refresh of their visual identity, Tala found themselves being held back by an outdated and difficult to manage ecommerce store. They needed a new look… a new store that would help them achieve key objectives including: enhancing conversion rates, refining the customer journey, optimising for mobile devices, improving site speed, and implementing B2B functionality. Their Magento II store was flickering, a faint glimmer holding back their blazing potential. The light fading fast, who could help them replatform and rebrand in time for peak?
Enter Brave the Skies. We beamed down a proposal: a full migration from Tala’s legacy Magento II store, onto a fully custom Shopify Plus store, with international expansion stores to cater for their international trade. The challenge set, Brave The Skies embarked on a transformative journey to elevate Tala Lighting's online shopping experience and reinforce its position as a leader in sustainable lighting innovation.
Drawing inspiration from Tala's commitment to sustainable lighting design and innovative aesthetics, we infused the platform with sleek and intuitive design elements. From the homepage to product pages, every aspect of the user interface was thoughtfully curated to reflect Tala's brand ethos while prioritising functionality and user experience. Through collaborative efforts we achieved a seamless integration of form and function, providing Tala Lighting with a digital storefront that is a delight for customers to use.
In addition to a visually captivating design, the new store serves as a source of inspiration for Tala's customers. Engaging product stories, complemented by visually stunning imagery and videos, weave seamlessly throughout the sales funnel, enriching the browsing experience and fostering a deeper connection with the brand. User-generated content further enhances authenticity and trust, creating a dynamic and immersive shopping journey for visitors.
To cater to Tala's professional customers, we implemented a dedicated B2B user experience tailored to their specific needs. This included functionality enabling bulk purchases and access to trade prices, providing a streamlined and efficient purchasing process for wholesale clients.
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