Case Studies > Mission: Tala
Shopify Case Study
Objectives: Design, Development & Retainer Launch Date: 17/11/2022
Mission: Tala

A user focused redesign and custom store build helped Tala rebrand and cement its position as a leading provider of sustainable lighting options.


Brand development, store design, UX improvements


Magento to Shopify Plus migration, custom build, apps & integrations, international expansion stores, B2B

Growth Retainer

Performance reviews, UX & store improvements

Mission: Tala

In the deep darkness of digital space, Tala shines bright with their beautiful, sustainable lighting. From mouth-blown, sculptural bulbs to traditional, Edison-style bulbs, Tala specialises in energy-efficient, LED light bulbs for residential and commercial use.

But they found themselves in urgent need. Their Magento II store was flickering, a faint glimmer holding back their blazing potential. The light fading fast, who could help them replatform and rebrand in time for peak?

Mission: Tala

Brave the Skies beamed down a proposal: a full migration from Tala’s legacy Magento II store, onto a fully custom Shopify Plus store, with international expansion stores to cater for their international trade.

Working closely with Tala’s marketing team, BTS took the time to understand the core values of the brand, and helped distil this into a number of key design themes which were implemented throughout the core on-site customer journeys. Focussing specifically on the needs of the user, and applying conversion-focussed best practice; Tala received a beautiful new Shopify Plus store, with a specific focus on User-Generated content and lifestyle imagery.